Bio: Terry Van Horne, AKA Webmaster T
Born: St. Thomas, Ont., Canada, Feb1,1954
Related Certificates: Certificate of Completion, Digital Media
Studios (Basic Programming) completed 1998, upon completion a
further 9 months as Teachers Assistant
Since completing high
school in 1972 I've primarily worked in 4 areas:
(carpenter, agent, owned and managed rental property portfolio)
Chef (Last Position:
Executive Chef at the Ontario Science Center, apprenticed in some of
the best restaurants and catering companies in Toronto)
Sales and marketing:
direct (telephone primarily), Internet, sales (you name a type, I've
probably done it at one time or another)
Web Marketing & Development: Internet Presence integration, implementation (project
management), consulting and Internet marketing services.
To start off I would like to tell you a little about myself. I have been in the direct
marketing business on and off for 28 years. In 1992 I realized that computer networks were
becoming the biggest innovation to direct marketing since the invention of the printing
In March of '94 my brother Bill and I went into business to develop a local BBS to
gather information and test some ideas we had for E-Commerce. The Internet was in its
infancy as the first browsers were just coming to market so BBSs' ruled then and still can
be used in certain situations today.
In the summer of '94 the BBS got off the ground.
We ran a contest to get local residents to visit our BBS and fill out the survey on users
wants and needs. The survey allowed me to gather a lot of information on what the users
Business plans for an on-line liquidator
(that was the area of marketing I was working in then) and an E-mall were
developed. These business plans weren't implemented because the survey showed Bill and I
that there were some major changes coming as well as payment problems with online
commerce. The main reason we
didn't proceed were the changes we perceived in both the profile and wants and needs of
Users were starting to get hooked on the web and it became apparent that a
successful BBS would require a connection to the net. A costly business in the nets
infancy. Bandwidth was expensive because there was little competition and
the infrastructure and capacity was just beginning to build out. The
cost was more than we could "gamble" so I missed my first Internet
opportunity as an ISP.
In 1995 International Website
Builders was formed. IWB's first foray into Internet marketing
started with a survey/study of implementation and integration of
companies that had an Internet site already. The study of over 100
companies indicated that integration and implementation services
were needed by almost all that were contacted. IWB's
included a content area for businesses to get information on
integration, development and marketing.
Sales and and support
representatives didn't know email addresses, how to properly provide
a URL, what was on the site or how to navigate it. Mostly we found
that few if any had taken advantage of cutting overhead expenses
and/or increasing employee efficiency using Internet technology.
Although this is less prevalent today, Presence Integration is still
something many companies don't take full advantage of.
In 1995 I became interested in
search engine optimization while trying to find information on a
number of SE. How things work and the logic behind them has always
intrigued me, let's say to this day I am still intrigued and trying
to figure them out! Back then when someone asked me what I did SEO
was so new there was no real "tag" for it so I just called the
service "I can get you found on the Search Engines".
In 1998 unrealistic client
expectations (no one can turn a sows ear into a silk purse) and
seeing the industry getting a reputation as conmen and "Cowboys" I
ceased doing SEO. I'd been down that road before as a telemarketer.
It was at this time that I started
to move into more complicated development and project management.
First I got a grounding in the basics of programming. I have
primarily stuck to Perl and VbScript to date, but have dabbled in
C. C to learn about the C functions implemented in Perl.
While in school learning
programming basics I saw programmatic solutions to many of the most
annoying Internet marketing tasks. The first solution was a
pro-active and reactive link management tool. Pro-active links are
those you try to arrange yourself a reactive link is one a user adds
to their site on their own (by far the most gratifying and quite
possibly a better relevance booster).
In 2000, I partnered up with Victor
Zajac (Vin Da' Skinman) and SeoPros was formed as a vehicle for
development of SecretAgent. Vin's the chief spider programmer and I
concentrate on the business and site development.
My interest in the SEO industry and
SeoPros.com technology were instrumental in my decision to found
SeoPros.org. I left the SEO Industry because I felt it was beginning
to get a bad reputation. Optimization myths and misinformation are
primarily the reasons for this reputation. All myths and
misinformation is the direct result of companies benefiting from the
sales of products and services propagating them. In most cases they
do this even though they know they are putting clients at risk of
SeoPros.org is an Organization of
Search Engine Optimizers, search engines and remote technology
developers attempting to set Industry standards for SEO services and
accessing search engine resources. The Organization is also
identifying the propagators of myth and misinformation and providing
information to consumers of these services. A more informed consumer
in the end will do much to improve the reputation of the Industry.
If they can identify "SEO Cowboys" and understand the services
offered and provided than both the Industry and consumer benefit
Canadian Search Engine
Marketing was formed as the
provider of SeoPros Private Label Services. To date they have been
Implemented on SeoPros.org and a number of Beta testers and clients